Services & Portfolio

Every website is unique. Yes, there are commonalities between many sites, but your site is personal to you and your business. Why would you want a cookie cutter approach that doesn’t stand out from your competitors?

Our approach differs from many freelance and small design companies in that we take time to understand YOU.

Our initial consultancy process involves understanding what you want and expect to achieve with your site, assessing your goals and budget to ensure you get the best value for your money – and sometimes even challenging your preconceptions and offering alternative ways of working that can give you a better return on investment.

We are not tied to one type of technology and will always choose what works for your website. If it’d function better in Magento than WordPress, or work more effectively with a custom-built CMS, we will explain the benefits to your business of working with a particular technology.

Our work involves utilising a wide range of skills, techniques and technologies, most of which are demonstrated in the below examples of our projects. If you would like to filter our work by specific types, please use the above drop down menu for ‘works’ and select the skill set you want to view, or click on them as shown right.

Web Design

We don’t need to tell you how important your company’s web site is. If you didn’t already know that it’s usually the first point of contact for potential and existing clients, you wouldn’t be here to learn what we can offer you.

Our experience in delivering high quality sites means we are well placed to deliver you a site that not only meets, but also exceeds, your expectations.

There is such a wide range of technology and content management systems (known as CMS) available that it can be confusing when trying to understand what would work for you. Our knowledge of web technology and business processes equips us to recommend the best solution for your needs. This could be anything from WordPress to a custom-coded CMS.

How many web development companies actually sit down and work out what you want from your site and analyse if what you’re asking for is the most effective solution, from both a productivity and cost point of view?

All our projects are bespoke and client focused, ensuring that you get the solution you require for a fixed price. Yes, we give fixed costs for all our project work – whether this is a complete web site or an update for an existing one.

We are experts in the many types of solution or technology, and are always adapting to new systems.

We work with companies in various sectors, such as property, social care, fashion, retail, art, IT and finance. Clients include Waitrose, Asda, BAA, EXEL, Chris Rea, Osprey London, the Women’s Sport and Fitness Foundation, P&O, CH&Co, Charlton House, Eblex and Yarrow Housing. We are more than happy for you to contact any of our clients for referrals. You can see full examples of our work here. We are happy for you to talk to any of our clients as referees.

Get in touch with us to arrange a meeting to find out more about us. All meetings are non-committal and we promise a good coffee to boot! Call us on 020 7871 2789.

  • WordPress
  • Magento
  • Responsive builds (iPhone, iPad etc.)
  • Custom-built CMS
  • PHP
  • JavaScript
  • JQuery
  • HTML/XHTML
  • CSS
  • Email marketing
  • E-Commerce/online shops

WordPress

WordPress is the most popular CMS on the web, and with good reason! Clients regularly ask if we can develop their sites using it – and we can.

There many advantages to this particular CMS, not least all of the plugins available to extend sites created using WordPress. There are more than 36,000 currently available (we keep editing this page all the time as the number keeps going up and up!), and this will only continue to rise.

Plugins are fantastic, as they allow us to extend your site in ways that would take far longer to manually code. Occasionally, however, a plugin does not quite do exactly what you want it to. But we are experts at tweaking a plugin so that you can get optimum performance out of it.

So, with WordPress, not only can we provide you with a modern, fast-paced CMS, but we can also help support it and ensure that it fits like a glove for you.

We are experts in delivering WordPress solutions and have a portfolio of work which proves it.

Some of our WordPress builds are so advanced that they not only integrate with on-line payment gateways like SagePay, WorldPay and PayPal, but they also link into existing shop and stock management systems to ensure that business continues as normal behind the scenes and integrates flawlessly with the website that the general public uses.

SEO

SEO (Search Engine Optimisation) has become the buzzword for any company with even a vague interest in the web.

Gone are the days of getting a page one result on the likes of Google by placing just a few relevant keywords. Today, every detail on your web site alters your search engine results, and there are thousands of companies in the market offering the best and brightest SEO products and techniques. The majority of these companies are new to the market and do not have the web development skills that totalsurf has. We have a thorough understanding of SEO techniques, why they work, what to avoid and how to best implement them when it comes to the underlying code of your web site.

Often, SEO “experts” do not look at the bigger picture when it comes to your web site — including usability, brand, compatibility and functionality. Without these and other aspects being taken into account, your SEO project could do more harm than good! You may have more visitors to your site, but if they are not buying your products or using your services, was it money well spent?

Whilst SEO is a results-based business, we encourage you to understand the basics behind it so that we can discuss strategies with you. During our client meetings, we like to put aside time for you to ask any questions you may have about SEO. We have found that this helps our clients become more familiar with its complexity. We will work with you to understand your business, the challenges it faces and your target market demographic. We will provide you with a monthly review of your site’s performance, along with a breakdown of the work we undertook and our recommendations for the following month.

The Proof is in the Pudding!

We run many successful SEO campaigns and we are more than happy for you to speak to any of our SEO clients and ask what they think of our skills and services. All of our SEO clients have seen an increase in visitors to their sites but — more importantly — these visits have resulted in increased sales, revenues and conversions.

SEO Techniques

Our techniques and recommendations are compliant with the leading search engines, including Google. We never take part in underhand tactics, as we know that these will be picked up and the site will be penalised as a result. We aim to achieve the highest ranking positions possible by following SEO best practice. This is achieved over the long term. Our SEO packages have been carefully formulated to deliver maximum benefit for the level of work undertaken.

Site Audits

We will perform a full analysis of your web site and list all recommendations to ensure that it is compliant and fully optimised. By implementing our recommendations, your site will stand a better chance of appearing in the search results for your top key phrases. We will provide a full report with our recommended changes for your web developer to implement or, if you prefer, we can make these changes for you. We will analyse your site for any errors, warnings or recommendations. We have powerful tools that pinpoint the smallest of technical errors that may have slipped through the net.

Keyword Research

We will provide you with a full list of in depth keyword and traffic analysis, detailing the most relevant keywords for your sector. This includes what are called long-tail key phrases, which receive the most searches per month and could potentially direct a high amount of traffic to your site. We will detail how many searches are generated for each of these keywords or phrases on Google on a monthly basis — both globally and within the UK.

Monthly Packages

We offer three monthly packages to suit any budget and can further tailor these to your requirements. Each of the packages includes essential elements and the more you invest in your SEO, the more work we can do for you to make sure it delivers.

Are you happy with your site’s traffic?

You wouldn’t be the first person who has been disillusioned and feeling low about the visitor numbers to their site, but get in touch and we can lift your spirits and visitor numbers – call us now on 020 7871 2789.

Email Marketing

With the price of stamps on the rise, there’s never been a better time to send your marketing information to both existing and potential customers by email.

Email marketing is a cheap, cost-effective and quick method of reaching your client base. There are countless advantages compared to traditional ‘snail mail’ marketing, but the most powerful argument is tracking. Our systems allow you not only to see exactly who opened your email, but also when, where, the device used and the links clicked!

With the post, you don’t even know if the letter arrived – recent figures from the Royal Mail state that around one million letters are lost or delayed each week (http://www.express.co.uk/news/uk/384833/Royal-Mail-s-lost-post-payouts-to-be-halved). However, with our email marketing solution and tracking services, you won’t be left in the dark when it comes to the effectiveness of your campaign. And did we mention that it’s cost-effective, regardless of size?

Let’s compare the costs of two different sized campaigns…

For 1,000 people:

‘Snail mail’ – £500
Email – £50

For 10,000 people:

‘Snail mail’ – £5,000
Email – £200

This excludes design costs and, for post, printing costs. Design costs for email and postal campaigns are similar and do not impact their cost effectiveness. Design costs are usually a one-off fee though as we can set-up your email solution using a template so you can edit the photos, text and links of the email without messing up the design. Our systems intelligently know which areas of the email can be edited safely and what should not change. This means, simple, fast and convenient editing and sending of email campaigns in-house. Did you know you can also schedule email campaigns to be sent at a particular time and date?

But it’s not all about the cost!

Yes, email marketing is dramatically cheaper (and more effective) than traditional mail, but it is also a key way of driving more traffic to your site and works in conjunction with good SEO and copywriting in driving traffic (AKA visitors – real world = REVENUE) to your site.

If a customer gets an email with a special offer or a service they didn’t know you offered, one simple click and they are on your site reading more about it – beat that snail mail!

We are able to design and write the copy for your email campaign, or build it around your copy.

Coding Services

Design agencies have changed a great deal in the past decade and – on top of supplying brand creation, logo design and printed material – are now being asked to provide a turnkey solution, designing and coding websites for clients and that is before you even start to talk about social media integration like Facebook or Twitter.

Some agencies have the budget for an in-house web developing team while others have to outsource coding work for various reasons, mainly financial. We provide all the benefits of an in-house development team for such agencies, and are able to support various team sizes, as well as individual coders.

We offer a completely ‘white label’ approach for your clients and can even reply from an email address within your organisation. While many of the agencies we work with are happy to let their clients know that we are an outsourced company, it’s entirely up to you how you’d like us to operate.

We are happy to meet you and your clients to offer guidance with tough decisions and help you avoid common pitfalls during the development of your clients’ site.

Our service is just like having a team of developers in-house, but without the burden of the monthly PAYE run and tax implications that comes with having staff on the payroll. We simply bill you on a fixed price project basis.

Take a look at some of the work we’ve done with design agencies – then get in touch with Chris on 020 7871 2789 to discuss your requirements.

Site Audits

A major factor in an effective SEO strategy is ensuring that your site is coded correctly. Although your site may look good and it seems to be perfectly coded, appearances can be deceptive. The underlying code could be programmed poorly or with missing elements that are vital in getting a good ranking for search engines like Google.

We have advised many clients in cases where the designer building the original site has done a reasonable job, but missed some important code or wasted keyword usage. We are able to carry out a site audit, resulting in a full analysis and recommendations, to ensure that it is compliant and fully optimised. By implementing our recommendations, your site will stand a better chance of appearing in the search results for your top key phrases. Simple changes like this can save you thousands, compared to what you would have spent on SEO work to get the same results.

In auditing your site, we will analyse it for any mistakes or warnings, pinpointing even the smallest of technical errors that may have slipped through the net. We will then provide you with a full report and recommend changes for your web developer to implement. If you prefer, we can make these changes for you.

This service is ideal for improving your site from a technical perspective and is particularly good for SEO.

Copywriting

Copy, text, content, words… whatever you call the letters on a page, they need to not only make sense, but also captivate and interest the reader.

Web sites full of spelling mistooks [sic] or typos give users a poor impression. Sites with repetitive copy or unnecessarily long sentences also have a negative impact. If you’ve read this far, we’re impressed! Most people only read the first few lines of a page or skip to the images, so grabbing an user’s attention, quickly and efficiently, is essential.

Copywriting also heavily affects your ranking in the search engines. Writing copy with effective keywords should be a priority.

Our copywriting services from professional journalist Lucy Coelho will make your text stand out on the page, as well as help you move up the list in Google.

EDIT: Pad out text, needs to be three column so need more copy ironically for copywriting to balance it out!